Greatest Common Factory was commissioned to create a series of branded deliverables for iFly, an indoor skydiving company, with the goal of showcasing the grace and athleticism inherent in this rapidly growing sport. To capture the essence of indoor skydiving, the team partnered with some of the sport's most elite athletes, filming them as they performed in the wind tunnel. The resulting content highlighted the precision, skill, and artistry of the athletes, positioning iFly not just as an entertainment venue, but as a hub for serious sports enthusiasts.
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Client: iFly Indoor Skydiving
Agency: GCF
EP: Karen Jacobs
Content Producer: Alex Luprete
CD/Director: John Trahar
CD/Writer: Zach Renner