For this initiative, the Air Force Reserve embarked on producing their first lifestyle-focused spot, marking a significant departure from their usual high-energy, documentary-style advertisements that highlight the branch's dynamic nature. This new approach aimed to showcase the stable, family-oriented lifestyle that a career in the Air Force Reserve can offer, appealing to both former enlisted personnel and civilian recruits.

Agency: GSDM
Senior Producer: Alex Luprete
CD: Christopher Colton
ACD/Writer: Lauren Doerr
AD: David Miller
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Prod. Co.: SLMBR PRTY
Dir: Savannah O'Leary
EP: Sarah Donnenberg