High Desert Vodka commissioned a brand video to establish the identity and essence of their Prickly Pear-infused vodka. Sourced in San Luis Potosi, the prickly pears are central to the product's authenticity and unique flavor. With a modest $50,000 production budget, I lead a dedicated team of six on this project to capture the spirit of the region and the care that goes into crafting this distinctive vodka. The video is a celebration of the local culture, blending stunning visuals of the landscape with the meticulous process of harvesting and infusing the prickly pears. It served not only as an artistic expression of the brand's ethos but also as a crucial introduction to distributors—a notoriously complex and essential relationship in the liquor industry. I served as the creative/Line Producer, UPM, and Sound Recordist, to ensure that the project remained true to its vision, despite the monetary constraints.
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Agency: Goods and Services
Client: High Desert Vodka
LP/UPM: Alex Luprete
Dir/AD: Drew Vaughn
DP: Steve McCord