The US Air Force aimed to boost recruitment by emphasizing its Special Warfare career fields, these roles are among the most challenging and elite within the Air Force, often appealing to young men and women seeking adventure, purpose, and a sense of belonging to an elite unit. To attract this demographic, the Air Force created a series of high-impact, cinematic commercials that resonate with the aesthetics and excitement of popular action films. The initiative seeks to elevate the profile of Air Force Special Warfare units, placing them alongside other well-known special forces like the Army Green Berets and Navy SEALS in the cultural consciousness. I served as a Senior Producer on this job, which to this date, was one of the most difficult to coordinate, based on the the complex and confidential nature of the Special Warfare mission.

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Agency: GSDM
Senior Producer: Alex Luprete
CD: Travis Waid
ACD/Writer: Lauren Doerr
AD: David Miller 

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Prod. Co.: Picture North

Director: Henry Behel

EP: Neha Datt Schultz